Start with the program, then describe each item
State the season, product category, destination market and sales channel. A tabletop Christmas collection and a large porch display have different development questions, even when they share the same character or color palette.
Separate confirmed requirements from preferences. Mark dimensions as required limits or design targets, and use the same units throughout the brief. Identify the person who can approve design, packaging and commercial decisions.
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Product identity
Assign an item reference to each design. Include its intended placement, overall height, width and depth, plus any display or shelf constraints.
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Buying plan
Provide the estimated quantity per design and color, the target receiving date and any planned repeat orders. An assortment total alone does not explain the quantity needed for each variant.
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Visual direction
Attach drawings or reference images that you are entitled to share. Annotate the details you want to retain: expression, silhouette, texture, color placement and finish.
Make the important design decisions visible
Show front, side and rear views when available. A single image can leave depth, rear decoration, assembly and the base open to interpretation. For a family of products, identify which parts and colors should look consistent across the range.
Describe the intended use conditions instead of relying on a broad label such as outdoor. Explain the location, exposure and storage expectations so that material, construction and product evaluation can be discussed together.
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Features and assembly
List any lighting, detachable parts, hanging points or base requirements. Distinguish essential features from options to be evaluated.
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Appearance approval
Specify color references and the intended sheen or texture. Use an agreed physical sample for final appearance decisions where a screen image is insufficient.
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Packaging input
Include the selling pack, items per carton, artwork responsibilities and distribution route. Packaging decisions may affect product dimensions and assembly.
Send one version that everyone can work from
Use a dated brief with an item list and attachment index. Record changes by item reference, describe the requested revision and state which earlier version it replaces. Consolidate comments from buying, design and packaging teams before sending a revision.
DAK develops seasonal and garden decor through its OEM and ODM services. Share the brief with DAK to discuss the appropriate manufacturing route, sample scope and project-specific commercial terms. Quantities, costs and timing are established for the proposed design and program.