Describe the route from packing to display
Identify whether the item will travel in a retail distribution network, ship individually to an online customer or follow both routes. Describe the unit pack, inner pack and master carton separately, including the quantity contained in each.
Include the retailer's current packaging instructions when they apply. Summarize the requirements that affect structure, dimensions, labels and delivery, and identify the responsible contact for resolving questions.
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Selling presentation
State whether the customer needs to see the product through an opening or window, whether the pack stands on a shelf, and whether a display tray or assortment arrangement is required.
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Physical constraints
List shelf limits, maximum packed dimensions, preferred orientation and any handling restrictions. Include protruding parts, accessories and components packed separately.
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Pack hierarchy
Record units per retail pack, retail packs per inner pack and units per master carton. Use the same item references as the product specification.
Approve structure and artwork as separate deliverables
Review a representative product in the proposed packaging before finalizing artwork dimensions. Check fit, part separation, removal and repacking, as well as the way the decoration is presented when the box is opened.
Assign an owner for each text and graphic element. Product names, barcode data, instructions and destination-specific text should come from the responsible project parties and match the approved item specification.
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Structure record
Keep a versioned pack drawing, component list and packing arrangement. Show the intended position of accessories and any protective pieces.
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Artwork record
Provide the approved logo files, product images, copy and barcode data. Check the artwork against the correct pack drawing and record the final approved version.
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Evaluation plan
Agree the distribution conditions to be represented, the sample configuration, evaluation method and acceptance criteria. Define how damage to the product, finish and packaging will be recorded.
Release the product and packaging together
Before release, reconcile item references, quantities, approved artwork and the packing instructions. A late change to a product dimension or accessory can affect the packaging, so include both teams when reviewing changes.
Discuss packaging with DAK as part of your seasonal decor project. Share the distribution route, retail presentation and buyer requirements so the proposed pack and evaluation scope can be considered alongside the product.